Marketing

Affiliate Program

E-commerce merchants are consistently concern about an exposure for their online goods or services, to the relevant market. Similarly affiliate marketers are constantly on the prowl for merchants with relevant market to promote on
their niche websites. So it is common to locate “Affiliate program” among the browsing links of some business website.

Affiliate program is a business partnership relation, between merchant and an affiliate marketer, where the marketer mutually agree to divert targeted traffic to the online business site of the merchant.

This is another angle to internet marketing promotion, base on generation of in-bond links from affiliate marketer’s website to the business website of their merchant partners. In affiliate program, the affiliate marketers and their merchant partners enter into contractual agreement on commission payable, for each consummated dealing with customers, coming from the affiliate marketer’s website link to the merchant website.

This implies that, an affiliate marketer make profit, only when visitors that landed on his merchant partner’s website via his own, purchases product or service offer by the merchant. This is a contrast to what obtain in Google’s Adsense, PPC or CPC marketing campaign, where the publisher get commission for every click on advert published on his websites, irrespective of any purchase or not.

In order to identify potential customers coming from an affiliate partner, each affiliate marketer is assigned a unique hyper-link by the merchant, which the affiliate partner paste in his web text-editor for appropriate recognition.

Affiliate program is essentially good for online merchants store with low descriptive web content site, because such website hardly get ranked by search engines. In a quest to generate the much-needed targeted web traffic, these merchants sort the partnership of affiliate marketers to help promote their products or services via related content-rich websites, linked-back to the merchant website. To achieve this feat, an affiliate marketer equally, must have in-depth knowledge of the market he’s being promoted in order to feed his web visitors, relevant information and tips they’re probably coming across for the first time.

When visitors derive satisfaction from information obtain on a particular website, they appreciate and naturally come back for more in future. The conviction in information derive by these visitors lead confidence in the perfection of the article writer such that, they’re willing to accept the suggestion or recommendation from the author. It is this trust that web owner, takes advantage of and utilize in turning his website to an affiliate business site. And the consequent result is, the all important click-through to the merchant partner’s website.

Consumers appreciate the distinction between, a relevant keyword focus content pages and sales page, fill product hypes campaign. Surfers searches the web purposefully for something, and are more dispose to content pages that provide precise information on products or services that they’re looking for. Sales page, pitch-up with a hype contents, tend to annoy rather than convert visitors. Information has reveal that, conversion rate of hype content websites are far below in ranking to keyword focus content websites because, visitor feels uncomfortable with the swindle-like coordinated approach, of authors of such website.

Typical affiliate website therefore, discusses topical issues of interest on any subject matter that the author is familiar with. Entertainment, Technology, Fashion, Business, Economy… are just few among topic discussions that web visitors found on an affiliate program website. And the authors, in chosen their topic, ensure its center around popular keyword. Wikipedia is one example of a perfect content website that is rich in diverse, topical information, on various aspect of life. Although it remain an uncommercialize website, it remain one of the best online knowledge-base one book shelve, where authors contribute immeasurable information that enriches the knowledge of internet visitors. Their is hardly a keyword search that Wikidepia will not rank high in the first page.

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