Shop Listing Portal is another internet marketing option for promotion of e-commerce market presence round the world. It is an online business directories, providing information on business in classified categories. Major online marketers, like in SEM are the major driving force behind directory listing advertisement campaign. There are also other private marketers in the directory listing business.
In typical online business directory, merchants register their business URL (domain name), with marketer of their choice for listing in the marketer directories page. The portal lay-out is arrange in categories alphabetically. Each text-linked category group, takes visitors to the respective simplify pages of the categories, where products and services are break down to a component list available under a category. This process gives web browser a friendly searching experience in arriving at their search destination quickly.
For example, lets take “Computer and Internet” as a category under it, we’ll have hardware product like; HDD while Web Hosting, Internet Connectivity, E-mail as some of the services offer by the advertisers. Merchants need to familiarize themselves with how businesses are categorized to understand where his business will be relevant and visible in the directory to online visitors. Otherwise, an advert will just get buried and generate near zero traffic, when place in an irrelevant category page of a directory. After confirmation, the business name and its brief description, together with the business web domain name, are submitted in a form for processing by the marketer.
A click on appropriate category link, will lead customers to a subcategory page list, and another link-click on desire subcategory, will finally land the visitor on the page of advertised companies, engaging in one or more businesses of that category. The visitor browse through the array of listed merchant sites until she arrive at one that best suit her want. Products and services offer, brief description of the business and domain name link of the business web site and in some cases, company logos are included on the page list.
Yahoo! MarketPlace is one of the major online business directory companies that thrive in providing, in-depth profile information and feedback on companies advertising on its stable. Google’s acquired DoubleClick is another online directory company that’s giving Yahoo! run for its money. When customer is satisfy with her findings after browsing through the various advertised companies, she make the next move to click-through to the landing or sales page of the merchant of her best choice. At this point, extraction of comments from old customers familiar with products or services has an advantage. Testimonies from old customers, publish on merchants web site pages goes a long way to buoy-up assurance of products or services quality and stimulate new visitors conversion to customers.
Shop listing portal over the years, have proven to be one of the best online marketing program for merchants to advertise their business. This is so because, concentration of products and services in one marketplace makes things easy for consumers to do their search and findings quicker and give room for choice preference.
Business directory service is relatively cost-effective. Service charge plan can be peg at monthly, quarterly or bi-annually basis. There is also the option for “Cost per Click”, base on volume of impressions by visitors click on an advert per day. You choose the payment plan suitable to your pocket affordability considering the business size and experience.