Search Engine Marketing

Search engine marketing (SEM), is a paid marketing campaign alternative for e-commerce market. Even those  web sites that ranked high in SEO, still take advantage of other marketing strategies for maximum exposure of their online markets. Online marketing is dynamic. Highly ranked sites may not rank forever in the top position if, they’re not updated in tune with continue review of search engine algorithm operations.

Search Engine Marketing is sponsored advert, listed separately, in the result pages of search engines under “Sponsored Ads” acronym. These adverts are not part of the ranked websites result but, one or two of the text-ad links may be seen highlighted in transparent colour, on top of the ranked websites. Other ad-links are placed at the far right side of the search engine result page(s).

Yahoo!, Google and Microsoft pioneer SEM campaign, to shore-up online market visibility of merchants seeking exposure for their products and services world-wide. “Yahoo! Search”, Google “Advertisers” and MSN “adCenter” are trade-names of these major search engine marketing companies. With the rise in internet exploration, Google brought an innovation to SEM campaign, with its introduction of Adsense program, bringing in, private website owners as publishers.

Adsense program enable private web site owners provide space on their web pages for advert publication to further expand the visibility horizon of online marketplace. Owners of niche market with relevant products, cross-products and services are the target of Google’s Adsense marketing campaign. This program succeeded in expanding the advert space beyond the search engine marketers and becomes, a lucrative extra income source for private website owners. Website with high volume web traffic will easily qualify for Google Adsense registration.

To fund the marketing program, advertisers deposit certain amount of money in their accounts with the major marketers. A predetermine commission is paid to marketers or publishers (web owners) from these accounts to settle service render as agreed. Thus, each time web visitors click an ad-link, and landed on the website of an  advertiser, the publisher on whose site visitors click the ad-link get paid, irrespective of outcome of the visit. This mode of payment is termed, Pay per Click (PPC) or Cost per Click (CPC).

Websites that meet Google’s criteria are notified after its findings. Further interactive correspondence then follow on how the program is easily set-up following Google directive. Thereafter, Google start directing relevant adverts appropriate to the publisher website, base on keyword or phrase search. Today there are other marketers replicating the Adsense program, to deepen the competitiveness of internet marketing program.


26 thoughts on “Search Engine Marketing

  1. Magnificent beat ! I would like to apprentice whilst you amend your site, how can i subscribe for a weblog website? The account aided me a applicable deal. I were tiny bit acquainted of this your broadcast offered vivid clear idea

  2. Excellent beat ! I would like to apprentice even as you amend your website, how could i subscribe for a blog web site? The account helped me a appropriate deal. I had been a little bit familiar of this your broadcast offered vivid clear idea

  3. Hi there, just was aware of your blog thru Google, and located that it is truly informative. I’m going to watch out for brussels. I’ll appreciate if you proceed this in future. Many other people can be benefited out of your writing. Cheers!

  4. I do not even know the way I ended up here, but I assumed this submit was great. I do not understand who you might be but certainly you are going to a well-known blogger in the event you aren’t already. Cheers!

  5. Pingback:
  6. Excellent blog right here! Also your site lots up fast! What host are you using? Can I am getting your associate link on your host? I want my website loaded up as fast as yours lol

  7. Pretty nice post. I just stumbled upon your blog and wanted to say that I have really loved surfing around your blog posts. After all I will be subscribing to your rss feed and I’m hoping you write once more very soon!

  8. An intriguing discussion is really worth comment. I think that you ought to publish additional on this subject, it might not be considered a taboo subject but commonly people today aren’t enough to speak on these subjects. To the subsequent. Cheers

  9. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something enlightening to read for example about diseño gráfico!…

  10. It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this submit and if I could I desire to counsel you some fascinating things or suggestions. Perhaps you could write next articles referring to this article. I desire to read more issues about it!

  11. hello there and thank you for your info ? I have certainly picked up something new from proper here. I did however expertise some technical issues the usage of this website, as I experienced to reload the website many instances prior to I may get it to load properly. I were puzzling over in case your hosting is OK? No longer that I’m complaining, however sluggish loading circumstances occasions will very frequently have an effect on your placement in google and can injury your quality ranking if ads and marketing with Adwords. Well I’m including this RSS to my e-mail and could glance out for a lot more of your respective intriguing content. Make sure you update this again soon..

  12. My brother recommended I might like this web site. He was once totally right. This publish actually made my day. You cann’t imagine simply how so much time I had spent for this info! Thank you!

  13. Someone necessarily help to make severely posts I might state. That is the first time I frequented your website page and thus far? I surprised with the research you made to create this particular publish incredible. Excellent activity!

  14. Simply wish to say your article is as astonishing. The clarity in your post is simply nice and that i can think you’re a professional in this subject. Fine together with your permission let me to snatch your RSS feed to stay up to date with coming near near post. Thank you one million and please carry on the gratifying work.

  15. Tremendous issues here. I’m very happy to look your post. Thank you a lot and I am looking ahead to contact you. Will you please drop me a e-mail?

  16. Pingback: low vitamin d
  17. Pingback: seo in austin

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s